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DMFS New York 2026 · AI visibility study of 129 attending brands

Financial Services AEO Report 2026How DMFS Attendees Appear in LLMs

See where your company ranks.

The state of play

Most of the room is invisible to AI.

We asked ChatGPT, Claude and Grok the questions each brand's buyers actually ask, 750 times per brand. Half of the brands at DMFS show up in fewer than one answer in ten. The ones that win are rarely the biggest. They are the easiest for a model to understand and quote.

AI visibility score distribution

Number of brands by share of AI answers that mention them

Average visibility by sector

Mean score across attendee brands in each sector (brand count in grey)

Who AI recommends instead

Brands that appear most often among the top five rivals named in attendee reports

Visibility by model

Average score across all 129 brands

Leaderboard

All 129 brands, first to last.

Ranked by AI visibility score: the share of ChatGPT, Claude and Grok answers that name the brand. Ties are broken by citation share, the brand's share of every brand mention in those answers.

ChatGPTClaudeGrokSPEAKER Speaking at DMFS
RankCompanyAI visibilityGradeBy modelCitation shareAI recommends insteadReport
T = tied rank. Scores from Cytable reports run Oct 22, 2026.
Top 10 actions

What the reports tell this room to fix.

Every Cytable report closes with a "How to Improve Your AI Visibility" plan. We read all 694 recommendations across the 126 reports that include one and grouped them into ten recurring moves, ordered by how many brands were told to make them.

Case studies

Three brands doing it right.

Three top-five finishers from three different corners of financial services: a card issuer, a B2B litigation financier and a consumer insurer. Each reached the top through a different content move that other attendees can copy.

Methodology

How we scored it.

Source list: the DMFS NY 2026 attendee directory, filtered to financial brands. Only companies with a completed Cytable report are included.

Prompts buyers really ask

Cytable generated 25 category prompts per brand from its website and market, such as "Best credit unions for high-yield savings accounts" or "Which litigation funding providers finance disputes before filing?".

Three models, 750 answers

Each prompt ran 10 times on ChatGPT, Claude and Grok. Visibility is the share of those answers that mention the brand. Citation share is the brand's share of all brand mentions across them.

Who is in, who is out

129 of the 204 financial companies on the attendee list have a report. The rest are missing a confirmed domain or block automated analysis. Current Terra clients were excluded from the list. Data captured Oct 22, 2026.

Don't see yourself near the top?

Terra runs the full AEO program: comparison pages, schema, expert content and the third-party proof that gets financial brands named by AI. Start with your free Cytable report.

Get your free report